“Creativity is not making something out of nothing…but an inspired riff on something deeply understood.” Clifford Geertz Having ideas is easy, having good ideas is hard. Good ideas fit; they meet the various requirements imposed by a situation – the resources, the team, the brief, the market, the users, the society, the future etc. Design is the process of coming up with good ideas that fit. The challenge is to generate well-honed ideas through tough creativity which responds to tight constraints. Within organisations there is hidden resource of creative skills and ability in employees and managers at all levels. These activities and rehearsals have to be multi-disciplinary and based on cooperative teamwork. Giraffe uses modelling and visually led interactive techniques to draw out and make this inner resource explicit and useable. Giraffe have a variety of different creativity tools built upon the robust foundations of creativity theory. There are tools for different requirements, and the capacity to develop bespoke tools and workshop programmes according to client’s intended outcomes.
Giraffe Innovation have recently teamed up with Haeyes Design (16 years at Hasbro) to develop a new service offering called the Play Lens. Creating the next innovation breakthrough is anything but child’s play! However harnessing the power of play-thinking can help anyone in your organization to think more creatively. After all we were all free thinking children once! Fusing the knowledge and creativity tools of Giraffe Innovation and the play-thinking expertise of Heayes Design, our series of tools break down the barriers to innovation, enabling your people to realise their true creative potential. For more information, get in contact.