Giraffe Innovation developed a Green House Gas decision making tool for the British Toy and Hobby Association (BTHA) to provide to their 150 member companies. Launched at the London Toy Fair, the tool is a web application that enables members to assess the Green House Gas (GHG) impact of existing and proposed designs of products and packaging. Toy companies benchmark the performance of design decisions and use the tool to consider the relative impact of alternative materials and packaging.
The brief was to provide a lifecycle tool which encompasses all stages of the supply chain to provide a representative view of design choices that needed to be accessible to designers, marketers and operational professionals. The output was a time efficient but comprehensive calculator that formed the basis of an industry standard approach to reducing the GHG emissions associated with toys and their packaging.