Each individual’s behaviour has an impact on the environment; every UK citizen emits on average 12.1 tonnes of CO2. This is in stark contrast to the government’s target of 2 tonnes per individual by 2050. In order reduce personal impact it is necessary is to establish what the impact of certain actions are and what drives individuals to take such actions. Once of the root cause of a specific behaviour has been identified then a targeted strategy can be formulated to communicate to individuals, using appropriate methods, why it is important to consider change and the means of establishing new lower impacts behavioural patterns. Sometimes this involves overt communication or recommended action and sometimes it takes a more subtle form such as clever product design that alters the semiotics of a product, thus altering the way the product is used.
The Giraffe team have worked on public awareness projects aimed at behaviour change, consumer behavioural change projects, employee behaviour change projects and multiple product re-design projects in which simple re-design has altered the way a product is used that has resulted in lower environmental impact.
Whether you are a big, small, private or public organisation Giraffe can help you analyse individual impact in a particular area, get to the core reasons behind the behavioural patterns and develop creative, highly effective catalysts that help individuals develop low impact, pro-environmental behaviour.