Corporate Social Responsibility (CSR) is considered the commitment of business to contribute to sustainable economic development – working with employees, their families, the local community and society to improve the quality of life, in ways that are both good for business and good for development.
As a company realises the efficacy of its brand is inextricably linked to it’s CSR performance. Research shows that CSR is the 3rd most important correlation factor to Brand Preference[1] and 13 cents out of every dollar of Brand Value is linked to CSR Efforts. As the late Anita Roddick, founder of The Body Shop once wrote, “Being Good is Good Business”.
The technical expertise available in the Giraffe Innovation team can help you in the following areas
- Information collection, analysis, and collation;
- Development and application of life-cycle tools, methods, and databases;
- Analysis of the results in light of trade-offs and policy measures;
- Quantification of environmental impacts and of improvement options for their mitigation;
- Information dissemination and communication to a wide range of stakeholders;
- Development of policies and projects to address environmental, social and ethical issues;
- Advise on how to brand your sustainability reports to reflect the company’s image;
- Sustainability report verification and independent approval;
- Help you develop new goals and integrate sustainable business practice into day-to-day business; and
- Giraffe can provides third party assurance to your stakeholders that published information is from reliable and accurate sources.